Magazines

It feels like there are already 10,000 magazines, so why another one?

Because we miss the one thing! Perhaps you do too? One that is different, that goes deeper, that doesn't depict illusions and simply runs against time in these fast-moving times.

This is a magazine that was created in a very unconventional way, but with a lot of dedication and passion. Which runs counter to trends and fashion, in which brands and products are discussed that you may not yet know, but should definitely get to know. Why now? Because it's about time.

We are surrounded by mass products, fashion hypes, frozen food and Swedish home design. Short-lived and usually pretty boring. Or it's all about superficial luxury and status symbols, fashion trends and expensive brands that are in vogue. Which doesn't always have to have anything to do with quality. Most people join in, follow, imitate, because they only understand what is worn by the masses and propagated by fashion magazines. Authentic is something else. And all this has nothing in common with originality and exclusivity. But where are the products that are linked to a story, a passion, a craft?